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UCLA Health and Media Research Group

 

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What We Do: Services Offered

Health Communication Research, Planning and Evaluation

    HMRG performs a range of health communications activities including production support for television and radio spots, PSAs, CD-ROMs, educational web sites, videos, and printed material. We provide formative research and summative evaluation for health communications efforts, including social marketing and media advocacy campaigns.


Content Research for Media

    We provide background content research on health and environmental issues for production companies. HMRG's expertise includes in-depth research on specific and timely topics.

    We provide script reviews and for media projects and media advocacy efforts. Individual or team writing consultation is included in our services.


Internet Web Development
    We assist website productions with site content and supplementary materials. For example, we have created interactive quizzes for school children on health and ecology themes for broadcasts on the Ecology Network. We have also helped health organizations in the creation of multimedia educational materials.

HMRG projects have covered a broad range of topics and populations, including:

  • tobacco depiction in film
  • injury content on television and film
  • immunization campaigns
  • narrowcasting campaign for drinking during pregnancy
  • interactive health communication for gestational diabetes
  • tobacco media literacy for adolescents
  • health literacy for low-income mothers
  • evaluation of PBS specials
  • content consultation for health programming
  • risk communication for environmental health

Recent Partners Include:

  • American Lung Association
  • Association of Schools of Public Health
  • California Department of Health Services
  • California Department of Managed Care
  • Centers for Disease Control and Prevention
  • UCLA Center for Public Health & Disasters
  • Jonsson Cancer Center Foundation
  • MotherNet LA
  • Southern California March of Dimes
  • Wiland-Bell Productions
  • Wilson Foundation

 

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